Paid Media & Ads

Ads that fill your diary, not burn your budget.

Facebook, Instagram, and Google Ads that actually convert for beauty businesses. We manage Meta and Google campaigns for salons and clinics — targeting the right location, the right client, with the right offer. No vanity metrics, no spend-and-pray.

Most beauty ad campaigns waste 60% of their budget.

Broad targeting. Generic creative. Landing pages that don't convert. Campaigns optimised for clicks and impressions, not bookings and leads.

Paid ads work extremely well for beauty businesses — when they're done right. The problem is most beauty business owners don't have the time or the platform expertise to manage campaigns properly, and generic agencies don't understand the beauty sector.

We specialise in beauty. We know what offers convert. We know what creative performs. We know how to target a 3-mile radius around your clinic and show up for the clients most likely to book.

What we optimise for

  • Cost per lead (not cost per click)
  • Bookings and enquiries (not impressions)
  • Return on ad spend (not engagement rate)

What we never do

  • Vanity metrics (likes, reach, impressions)
  • Set-and-forget campaigns
  • Long lock-in contracts

What's included

Full paid media management — from creative and targeting to reporting and optimisation.

  • Meta Ads (Facebook & Instagram) — lead generation campaigns
  • Google Search Ads — capture high-intent local searches
  • Google Display Ads — retargeting website visitors
  • Audience research and segmentation
  • Ad creative copywriting and design
  • Landing page optimisation (optional)
  • Monthly performance report (leads, cost per lead, ROI)
  • Budget management (£500–£5,000/month managed spend)
  • No long-term contract — month-to-month

Timeline

1

Day 1–7

Audit of existing ad accounts, audience research, campaign strategy brief

2

Day 14

First campaign live — creative, copy, targeting all set up and running

3

Monthly

Performance report, budget optimisation, creative refresh

Available as an add-on

Paid media is available as an add-on to any growth package. Managed spend starts from £500/month — we handle the strategy, creative, and optimisation.

Month-to-month. No lock-in. If it's not working, we'll tell you.

View packages & pricing

Let's talk ads.

Tell us your budget, your target treatments, and your location. We'll tell you what's realistic to expect from paid media for your business — and whether it makes sense to start now or build foundations first.

Talk to us about ads

Let's talk

Not sure where to start? Tell us what you need help with and we'll come back with a clear next step.