Packages
Clear packages for beauty businesses that want growth without the fluff.
Every package builds on the same core pillars: SEO + AEO, website, email and social. The difference is depth, execution cadence, and how much of the machine we are running for you.
Paid Media and AI automation are available as add-ons. We keep them separate so the core retainers stay easy to understand and easy to buy.
| What changes as you move up | Starter | Basic | Core | Grow | Pro |
|---|---|---|---|---|---|
| SEO + AEO | Foundations only | Managed monthly | Growth programme | Active expansion | Full visibility programme |
| Website | Light support | Monthly support | CRO improvements | Monthly CRO iteration | Priority support + rollout |
| Not included | One basic flow | Multi-flow foundations | Automated lifecycle | Full lifecycle support | |
| Social | Profile hygiene only | Light managed presence | Medium cadence managed content | Multi-platform content engine | High-touch management |
| Best for | Need the basics sorted first | Need a proper baseline | Want consistent lead flow | Want acceleration | Want us running the machine |
Starter
A lead-in package for beauty businesses that need the foundations sorted first.
No email in this package.
SEO + AEO
- • Baseline site review
- • Optimisation of homepage + core service/location pages
- • Metadata and heading clean-up
- • Local SEO foundations
- • Google Business Profile review and optimisation guidance
- • Basic FAQ / answer-engine hygiene recommendations
Website
- • Light website support
- • Minor content / CTA / contact detail edits
- • Booking and contact friction review
- • Essential mobile and conversion hygiene improvements
- • Not included
Social
- • Profile hygiene only
- • Bio, links and branding consistency
- • Service description clean-up
Basic
Owner-led salons and clinics that need a proper baseline and steady monthly momentum.
First real managed package.
SEO + AEO
- • Ongoing optimisation of key service/location pages
- • Local SEO management
- • Google Business Profile optimisation
- • Service/category copy improvements
- • FAQ / answer-engine optimisation on priority pages
- • Monthly visibility review
Website
- • Monthly website support
- • Landing page / CTA improvements
- • UX fixes
- • Booking/contact pathway improvements
- • Form optimisation
- • One basic email flow or capture foundation
- • Enquiry follow-up or simple nurture
- • Early recall / reactivation setup where relevant
Social
- • Light managed presence
- • Low posting cadence
- • Basic scheduling
- • Monthly performance review
Core
Established beauty businesses wanting a proper growth engine rather than ad hoc marketing.
Search, website, email and social start working together.
SEO + AEO
- • Service + location page expansion
- • Content gap analysis
- • Structured FAQ / answer-engine content development
- • Competitor visibility monitoring
- • Monthly search opportunity planning
- • Stronger local authority support
Website
- • Ongoing CRO improvements
- • Campaign / service landing page support
- • CTA improvement
- • Service architecture refinement
- • Trust signal improvements
- • Multiple flows depending on business model
- • Nurture, recall and reactivation foundations
- • Segmented structure
- • Stronger CRM logic
Social
- • Medium cadence managed content
- • Platform-adapted posts
- • Monthly planning
- • Scheduling / publishing workflow
- • Approval process and performance review
Grow
Ambitious salons, clinics and beauty brands that want active acceleration.
For businesses that want growth, not maintenance.
SEO + AEO
- • Active content and visibility expansion
- • Competitor gap work
- • Topic / service clustering
- • Advanced answer-engine optimisation
- • Opportunity-led roadmap
- • Stronger authority-building support
Website
- • Monthly CRO iteration
- • Offer / service launch pages
- • Booking funnel improvements
- • Test-and-improve page optimisation
- • Stronger conversion architecture
- • Automated lifecycle flows
- • Reactivation campaigns
- • Segmented campaigns by service / intent
- • Stronger retention and recall structure
- • More advanced CRM support
Social
- • Multi-platform content engine
- • Higher posting cadence
- • Ongoing planning
- • Scheduling + publishing management
- • Stronger performance feedback loop
Pro
Premium or multi-location beauty businesses that want a full managed growth operating system.
Your whole marketing team. Priority execution, higher-touch strategy and stronger coordination across channels.
SEO + AEO
- • Highest-priority optimisation cadence
- • Full visibility programme
- • Advanced competitor / market monitoring
- • Deeper content rollout
- • Ongoing answer-engine positioning across the offer stack
Website
- • Priority support
- • Regular landing / service page rollout
- • Strategic conversion and funnel evolution
- • Faster implementation queue
- • Full lifecycle support
- • Multi-segment flows
- • Reactivation / retention / follow-up / campaign support
- • Tighter CRM architecture
Social
- • High-touch social management
- • Broader platform coverage
- • Planning + publishing + performance optimisation
- • Stronger campaign integration
Not sure which package fits?
We’ll tell you straight. If you only need the foundations sorted, we’ll say that. If you need a proper growth engine, we’ll say that too.
Book a package call