Insights
Insight-led growth thinking for beauty businesses.
Practical articles for salons, aesthetics clinics and beauty brands that want more bookings, better visibility, and stronger retention.
Local SEO for Beauty Salons: The Complete 2026 Guide
100,000 searches a month for "beauty salon near me". 78% convert to a visit within 24 hours. Here is exactly how to make sure you are the answer.
AEO for Beauty Salons: How to Get Recommended by ChatGPT and Google AI
49% of UK consumers now use AI tools to find beauty recommendations. ChatGPT picks 3 businesses per query. Here is how to be one of them.
The Beauty Salon Social Media Guide: What Actually Works in 2026
TikTok is now the primary discovery platform for under-35 beauty clients — bigger than Google. Here is the content strategy that drives real bookings.
How to Introduce a New Treatment to Your Salon (And Actually Get Bookings)
Most new treatment launches fail because of one mistake: no digital presence before launch day. Here is the five-step system that fills your diary fast.
How to Price Beauty Treatments: The Salon Owner's Guide to Raising Prices Without Losing Clients
UK beauty spend is up 10.7% year on year. Your clients are spending more. Here is the data, the benchmarks, and the exact system for raising prices confidently.
10 Beauty Trends Your Clients Are Already Watching
Week of 5 May 2026. The TikTok and Instagram Reels formats performing right now, plus how beauty businesses can turn them into bookings.
How Beauty Salons Actually Get More Bookings in 2026
Why most salons do not have a marketing problem. They have a visibility, conversion, and reactivation problem.
Why Most Salon Websites Don't Turn Visitors Into Bookings
A salon website does not need to win design awards. It needs to build trust, reduce friction, and make booking obvious.
How Beauty Salons Should Use Reactivation Before Spending More on Ads
Before spending more on ads, most salons should fix reactivation first. The easiest revenue is often already in the database.