Email Marketing

Turn clients who don't rebook into repeat customers.

Your existing clients are your most valuable asset. Most beauty businesses lose 40–60% of their client base every year to lapsed bookings. We build the email system that brings them back — automated reactivation sequences, appointment reminders, birthday offers, and loyalty rewards.

You already have the clients. You're just not using them.

Most salons and clinics spend money trying to find new clients when the easiest revenue is sitting in their booking system — clients who came once, loved it, and just never came back.

A single well-timed email to a lapsed client can be worth more than a week of social media posts. We build the system that sends those emails automatically — to the right clients, at the right time, with the right offer.

No guesswork. No sending the same newsletter to everyone. Proper segmentation, proper automation.

Lapsed client? Reactivate automatically.

If a client hasn't booked in 90 days, they automatically get a personalised win-back sequence.

Appointment coming up? Remind them.

Automated reminders reduce no-shows and give clients a chance to reschedule before it's a lost slot.

Client's birthday? Make them feel special.

Birthday automations are one of the highest-converting emails any beauty business can send.

What's included

A complete email system built for beauty businesses — not a generic newsletter tool.

  • Email strategy and segmentation (new, lapsed, loyal, VIP)
  • Automated reactivation campaigns for clients who haven't booked
  • Appointment reminder sequences (reduce no-shows)
  • Birthday and milestone automations
  • Loyalty/rewards programme setup
  • Monthly newsletter content
  • Unsubscribe-compliant setup (GDPR)
  • A/B testing on subject lines and offers

Timeline

1

Day 14

Strategy and segmentation plan delivered

2

Day 30

First campaign live, automations set up, reactivation sequence running

3

Monthly

Newsletter content, A/B test results, campaign performance report

Included in our packages

Email marketing is included in all our growth packages. The depth of automation and segmentation scales with your tier.

View packages & pricing

Let's reactivate your lapsed clients.

Tell us about your business and we'll show you how many clients you likely have who haven't booked in 90+ days — and what a reactivation campaign could be worth.

Let's talk email

Let's talk

Not sure where to start? Tell us what you need help with and we'll come back with a clear next step.