Stop guessing.
Start growing.

The marketing agency built for people who build beauty businesses. We turn foot traffic into a digital legacy.

Get your free audit south

"The only agency that actually understands the rhythm of a busy salon." — Luxe Brows

"Finally, a roadmap that makes sense for my growth." — The Glow Studio

"Our bookings doubled within the first quarter." — Aura Aesthetics

"The only agency that actually understands the rhythm of a busy salon." — Luxe Brows

Sound familiar?

You’ve spent years perfecting your craft, building a space that feels like sanctuary for your clients. But when it comes to the digital world, it feels like shouting into a void.

The algorithms change every week, your competitors are running ads you don’t understand, and those "get rich quick" marketing gurus don't know the difference between a balayage and a root smudge.

You’re working harder than ever, but your chair isn't as full as it should be. You need a partner who values your artistry as much as your analytics.

How we help

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Local Presence

Be the first thing they see when they search "best salon near me" — and the answer when AI engines like ChatGPT and Perplexity answer questions about local beauty services. We optimise your Google Business Profile, Apple Maps, and your broader digital presence so you're the answer before the question gets finished.

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Presence Amplified

Social media that feels like you. We manage your aesthetics, content strategy, and community engagement so your brand shines online.

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Your Growth

Targeted ad campaigns that actually convert. We focus on high-intent clients who book, return, and refer their friends.

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Our Process

1

The Audit

We deep-dive into your current digital footprint, your competition, and your unique brand voice to find where the gaps are.

2

The Roadmap

No generic templates. We build a bespoke 90-day growth strategy designed specifically for your salon's goals.

3

Execute

We take the wheel. From ad management to content creation, we handle the heavy lifting while you focus on your clients.

See how it works.

Three steps. Zero jargon. A marketing partner who actually gets the beauty industry. Watch how we take salons from invisible to unavoidable.

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Watch how it works

2 min — see exactly what happens when you sign up
+34% New bookings in 3 months
"The transition from a neighborhood salon to a regional destination happened because Foundry knew exactly how to tell our story online."

— Sarah J., Founder of The Glow Studio

2.4x Increase in luxury service inquiries
"I finally have time to breathe. The system they built works while I'm behind the chair. It's the best investment I've made for my business."

— Elena M., Aura Aesthetics

Built differently.

We run on AI agents — but everything we ship is reviewed by a human manager before it goes out. That means salon-level prices for work that actually competes with the big boys.

~70%
lower overhead than traditional agencies
24hr
turnaround on most deliverables
100%
human quality check before every release

Honest pricing. No surprises.

Scalable solutions for every stage of your beauty business growth.

Popular

Growth

£799 /mo
  • check_circle Everything in Starter
  • check_circle Social Media Management
  • check_circle Lead Gen Ad Campaign
  • check_circle Monthly Performance Reports

Bespoke

Custom

UGC video content, reputation management, staff training, seasonal campaigns — if it's not in a box, we'll build it. Custom add-ons from £500/month.

  • check_circle UGC Video Production
  • check_circle Reputation & Review Management
  • check_circle Staff Training Content
  • check_circle Seasonal Campaigns

Scale

£1,499 /mo
  • check_circle Full Omnichannel Marketing
  • check_circle Content Production (Photo/Video)
  • check_circle Website Maintenance & CRO
  • check_circle Dedicated Success Manager

Starter

£499 /mo
  • check_circle Google Maps Optimization
  • check_circle Basic SEO Setup
  • check_circle Quarterly Strategy Call

We're not a big agency. And we like it that way.

Founded by specialists who grew up in the beauty industry, Beauty by Foundry was created to bridge the gap between high-level marketing strategy and the intimate reality of salon life.

We don't juggle hundreds of clients. We work with a select few owners who are ready to build something lasting. Powered by the innovation of Foundry Works, we bring world-class tools to the independent beauty entrepreneur.

Your growth is our masterpiece.

Start here. It's free.

Tell us about your salon. We'll run a free SEO and AI visibility audit — and show you exactly where you're losing bookings.

No hard sell. No commitment. Just your free audit, delivered.

When you start a subscription

Your first month comes with a £999 report, included.

Before we start working together, we build your salon a full local market analysis — specific to your town, your competition, and your positioning. Worth £999. Yours free when you subscribe.

What's in the report:

check_circle Local competitor analysis — who's dominating, who's vulnerable
check_circle AI search visibility score — are you showing up in ChatGPT, Perplexity, Google AI Overviews?
check_circle Pricing benchmark — where you're underpriced or overselling
check_circle 3 specific actions for the next 30 days
check_circle Your local keyword opportunities — ranked by intent

Based on the same analysis we run for every client before we start. Built for your town. Delivered within your first week.