Stop guessing.
Start growing.
The marketing agency, human-led and AI-accelerated. Built for people who build beauty businesses. We turn foot traffic into a digital legacy.
Get your free audit south"The only agency that actually understands the rhythm of a busy salon." — Luxe Brows
"Finally, a roadmap that makes sense for my growth." — The Glow Studio
"Our bookings doubled within the first quarter." — Aura Aesthetics
"The only agency that actually understands the rhythm of a busy salon." — Luxe Brows
Sound familiar?
You’ve spent years perfecting your craft, building a space that feels like sanctuary for your clients. But when it comes to the digital world, it feels like shouting into a void.
The algorithms change every week, your competitors are running ads you don’t understand, and those "get rich quick" marketing gurus don't know the difference between a balayage and a root smudge.
You’re working harder than ever, but your chair isn't as full as it should be. You need a partner who values your artistry as much as your analytics.
How we help
Local Presence
Be the first thing they see when they search "best salon near me" — and the answer when AI engines like ChatGPT and Perplexity answer questions about local beauty services. We optimise your Google Business Profile, Apple Maps, and your broader digital presence so you're the answer before the question gets finished.
Learn morePresence Amplified
Social media that feels like you. We manage your aesthetics, content strategy, and community engagement so your brand shines online.
Learn moreYour Growth
Targeted ad campaigns that actually convert. We focus on high-intent clients who book, return, and refer their friends.
Learn moreOur Process
The Audit
We deep-dive into your current digital footprint, your competition, and your unique brand voice to find where the gaps are.
The Roadmap
No generic templates. We build a bespoke 90-day growth strategy designed specifically for your salon's goals.
Execute
We take the wheel. From ad management to content creation, we handle the heavy lifting while you focus on your clients.
See how it works.
Three steps. Zero jargon. A marketing partner who actually gets the beauty industry. Watch how we take salons from invisible to unavoidable.
Watch how it works
2 min — see exactly what happens when you sign up
"The transition from a neighborhood salon to a regional destination happened because Foundry knew exactly how to tell our story online."
— Sarah J., Founder of The Glow Studio
"I finally have time to breathe. The system they built works while I'm behind the chair. It's the best investment I've made for my business."
— Elena M., Aura Aesthetics
Built differently.
We run on AI agents — but everything we ship is reviewed by a human manager before it goes out. That means salon-level prices for work that actually competes with the big boys.
Pricing
Every plan includes a live client dashboard — see exactly what's been posted, what's scheduled, and how your channels are performing in real time. No black box.
Starter
Everything a new or small salon needs to show up locally and start building a digital presence that actually works.
- check_circle Google Business Profile — optimised for local search and AI Overviews
- check_circle AI SEO Setup — site audit, keywords, structured data for AI search
- check_circle Live Dashboard — real-time view of all activity and channel status
- check_circle Quarterly Strategy Call — face-to-face review of performance
- check_circle AI-generated content suggestions based on your services and location
Growth
For salons ready to grow. Social management, ad campaigns, and a full content machine running in the background.
- check_circle Everything in Starter, plus:
- check_circle Social Media Management — 30 posts/mo across Instagram, TikTok, Facebook
- check_circle AI Ad Campaigns — lead-gen ads managed on Google and Meta
- check_circle Content Calendar — full monthly schedule, posted and tracked in your dashboard
- check_circle Performance Reports — monthly breakdowns with actionable next steps
- check_circle Dedicated account manager — real human, not a chatbot
Scale
Full-service marketing for salons with serious growth ambition. Everything in Growth, plus production, CRO, and a dedicated strategist.
- check_circle Everything in Growth, plus:
- check_circle Photo & Video Production — monthly content shoot, UGC-style video clips
- check_circle Website Maintenance & CRO — ongoing optimisation to convert more visitors
- check_circle Full Omnichannel Presence — Google, Meta, Instagram, TikTok, Apple, Maps
- check_circle Dedicated Success Manager — weekly calls, quarterly planning
- check_circle Reputation monitoring — alerts when new reviews appear
Bespoke
Nothing off the shelf. We build exactly what your salon needs — from the ground up. UGC campaigns, reputation systems, staff training content, seasonal pushes.
- check_circle UGC Video Production — salon content shot and edited for social
- check_circle Reputation Management — review generation, response automation
- check_circle Staff Training Content — videos and guides your team actually uses
- check_circle Seasonal Campaigns — Christmas, summer, Easter — planned and executed
- check_circle From £500/month add-on, or as a standalone package
We're not a big agency. And we like it that way.
Founded by specialists who grew up in the beauty industry, Beauty by Foundry was created to bridge the gap between high-level marketing strategy and the intimate reality of salon life.
We don't juggle hundreds of clients. We work with a select few owners who are ready to build something lasting. Powered by the innovation of Foundry Works, we bring world-class tools to the independent beauty entrepreneur.
Start here. It's free.
Tell us about your salon. We'll run a free SEO and AI visibility audit — and show you exactly where you're losing bookings.