Stop guessing.
Start growing.
The marketing agency built for people who build beauty businesses. We help salons, aesthetics clinics, and beauty therapists get more bookings, more reviews, and more presence — without the jargon.
See how we help"We went from 40% booking rate to fully booked in six weeks. I actually understand what they're doing now — they explain it properly."
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon."
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry got us 40 new bookings in the first month."
"For the first time, my marketing actually makes sense. They show me exactly what's working and why."
"We went from 40% booking rate to fully booked in six weeks. I actually understand what they're doing now — they explain it properly."
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon."
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry got us 40 new bookings in the first month."
"For the first time, my marketing actually makes sense. They show me exactly what's working and why."
Sound familiar?
You know your clients. You know your treatments. But does anyone searching for a salon in your town find you?
You've tried the freelance social media person. They've got good Instagram, but no one's actually booking.
Marketing feels like a black box. Reports you don't understand. Money you can't track. No idea if it's working.
You're not alone. And it's not your fault. Most marketing agencies don't understand beauty businesses — they just apply the same template everyone else uses.
How we help
Three ways we transform your beauty business. No jargon. No fluff. Just results.
Local Presence
Be found. Be chosen.
We optimise your Google Business Profile, your local SEO, and your AI visibility — so when someone searches "salon near me" or asks ChatGPT for a recommendation, you're the answer.
Get Your Free Audit →Your Presence Amplified
Content that actually represents you.
We create your social content, your visual strategy, your brand voice — in your style, for your clients. No templates. No generic posts. Content that sounds like you.
See Our Work →Your Growth
Bookings that actually convert.
Paid social campaigns, review strategies, loyalty mechanics — designed for beauty businesses. We build the machine that keeps your diary full.
Grow Your Business →Not sure where to start? Let's talk →
How it works
We audit your current presence
Free, no obligation. We show you exactly where you're losing bookings — and what you could be doing better.
We build your plan
A clear 90-day marketing roadmap, written for beauty people, not marketing people. No jargon. No fluff.
We do the work, together
You approve, we execute. Monthly reviews. No black box. You'll always know exactly what's happening.
What our clients say
"We've had clients find us through Google for the first time in seven years. The difference isn't just the bookings — it's the kind of clients we're attracting now."
Megan Wright
Everglow Aesthetics — Bristol
+34% new client bookings in 90 days
"I was paying £300 a month for someone who posted three times and never replied to messages. Beauty by Foundry set up proper ads, got us 40 new bookings in the first month, and it's costing less than what I was paying before."
Sarah Chen
Glow Bar — Leeds
40 new bookings in first month
"The posts actually sound like us. That was the thing I'd struggled with most — everyone else's content felt generic. Ours feels like the salon. Our clients actually comment on it now."
Emma Richards
The Nail Studio — London
3x engagement on social
Packages that are easy to understand.
Every package is built around the same four pillars: SEO + AEO, website, email and social. The difference is how much of the machine we are running for you.
Starter
Entry-level foundation package for businesses that need the basics done properly before investing in full managed growth.
- Baseline SEO + AEO foundations
- Light website support
- Google Business Profile guidance
- Social profile hygiene only
- Monthly snapshot
- No email in this package
- Paid Ads + AI available as add-ons
Basic
A steady visibility and conversion foundation for owner-led beauty businesses.
- Managed SEO + AEO
- Monthly website updates and support
- One basic email flow
- Light managed social presence
- Monthly reporting
- Paid Ads + AI available as add-ons
Core
A proper growth engine where search, website, email and social begin to work together.
- Deeper SEO + AEO programme
- Ongoing CRO improvements
- Multiple email flows
- Medium cadence managed social
- Monthly strategy review
- Paid Ads + AI available as add-ons
Grow
Active growth package for beauty businesses that want acceleration, not maintenance.
- Active visibility expansion
- Monthly CRO iteration
- Automated lifecycle email
- Multi-platform content engine
- Proactive growth reporting
- Paid Ads + AI available as add-ons
Pro
Full managed growth system for serious operators who want us running the machine — your whole marketing team.
- Full visibility programme
- Priority website support and rollout
- Full lifecycle email support
- High-touch social management
- Priority strategy and reporting
- Paid Ads + AI available as add-ons
Start with the overview here, then use the detailed packages page for full deliverables, side-by-side comparisons, and a clearer fit by business stage.
Add-ons
Paid Ads and AI are available when you need more firepower.
We keep these separate from the core packages so the main retainers stay easy to understand. Add them when the foundations are working and you want more lead volume, faster response, or stronger automation.
Paid Ads add-ons
When organic and conversion foundations are in place, we can layer in paid media to accelerate lead flow.
- Paid Starter — £250/mo + ad spend
- Paid Growth — £500/mo + ad spend
- Paid Pro — £1,250/mo + ad spend
AI add-ons
For businesses that want faster lead response, better capture, and less admin drag.
- AI Starter — £300/mo
- AI Growth — £750/mo
- AI Pro — £1,500/mo
Who we are
We're not a big agency. We're a small team who love the beauty industry. We've worked with salons, aesthetics clinics, and beauty therapists across the UK — and we know what works.
We use AI to do the heavy lifting so we can focus on the strategy and the relationship. That means more time for you, more results for your business, and less time guessing if your marketing is working.
We speak your language. We understand your industry. And we're here to help you build the beauty business you deserve.
Let's talk
Not sure where to start? Get in touch and we'll figure it out together.